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Mission, values and drivers
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Mission, values and drivers

At Dixons Unity we have many minds but one mission: all students succeed at university or a real alternative; they live happy and purposeful lives.

Our values of integrity, resilience and respect permeate everything that we do. From the moment a student arrives at Dixons Unity, we ask them to live these values:

Integrity: We are honest and do the right thing even when nobody is watching.

Resilience: We work hard, overcome obstacles, and never give up.

Respect: We are polite, value others and treat everyone fairly.

We also focus on three key drivers which help our students to build intrinsic motivation:

Mastery: The drive to get better at something that matters.

Autonomy: The drive to direct our own lives.

Purpose: The drive to contribute to something larger than ourselves.