Mission, Values and Drivers
At Dixons Unity we have many minds but one mission: all students succeed at university or a real alternative; they live happy and purposeful lives.
Our values of integrity, resilience and respect permeate everything that we do. From the moment a student arrives at Dixons Unity, we ask them to live these values:
Integrity: We are honest and do the right thing even when nobody is watching.
Resilience: We work hard, overcome obstacles, and never give up.
Respect: We are polite, value others and treat everyone fairly.
We also focus on three key drivers which help our students to build intrinsic motivation:
Mastery: The drive to get better at something that matters.
Autonomy: The drive to direct our own lives.
Purpose: The drive to contribute to something larger than ourselves.